A new space capturing the vision of design in Saudi Arabia

Welcome to the Design District, a new feature at INDEX Saudi Arabia that brings to life the trends that will shape the Kingdom's design landscape.

The Design District is more than a space; it is an immersive journey into the vision of design and the brands that make those visions a reality. The theme for this year was ‘Sense of Al-Najdi: Embrace the spirit of Saudi Arabia’, celebrating the rich heritage of Saudi Arabian design. Al-Najdi architecture, presenting two meticulously crafted spaces that embody the warmth, elegance, and cultural depth of Saudi traditions.

Filled with products from brands exhibiting at the show, the Design District is a testament to luxury and craftsmanship. Each year, the space will embrace a new theme, offering fresh perspectives on design.

Experience the fusion of traditional Saudi design with contemporary interiors, and discover how cultural heritage can be seamlessly incorporated into modern living and hospitality environments!

Featured Brands

Al-Liwan | The Living Room

Al-Liwan, meaning "gathering space," is the inspiration behind the Residential Space. This open and welcoming living room reflects the heart of Saudi culture.

Design Concept: An expansive living area designed for comfort and community.
Cultural Elements: Featuring Al-Najdi architectural influences, the space embraces tradition while offering a modern twist.
Color Palette: Earthy tones and warm hues, reminiscent of the natural desert landscape, bring the space to life.
Materials: Rich fabrics with geometric patterns enhance both comfort and style, ensuring the room feels luxurious and inviting.

Al-Roshan | The Bedroom

Inspired by the Al-Roshan, a traditional ornamental feature of Saudi architecture, the Hospitality Space transforms a bedroom into a serene oasis. This space embodies the elegance and cultural depth of Al-Najdi design, providing a luxurious and restful environment.

Design Concept: A bedroom that blends tranquility with elegance, perfect for unwinding.
Cultural Elements: The Al-Roshan feature is integrated into the design, bringing a touch of Saudi tradition to a modern space.
Color Palette: A calming selection of earthy tones reflects the warmth of the desert, creating a soothing ambiance.
Materials: Soft, rich fabrics with intricate patterns add depth and texture, elevating the space into a haven of relaxation.

About ida

ida is a creative design studio providing architectural, interior design, project management and furniture procurement services for clients across the globe.

They design innovative retail, residential, hospitality, office and integrated mixed-use developments, with a focus on the people who use them. Their studio is committed to creating unique and memorable destinations – projects and places that enhance their surroundings and improve the lives of those who populate and move through them daily.

ida thinks globally but acts locally. They believe design should be timeless and inspiring yet practical for both their owners and occupants. They imagine things from both the outside to the inside and the inside to the outside. Their special expertise is the interlocking of architecture to the interior design. With creativity and modern thinking, ida realize projects which stand out and the result is perfectly tailored to the user.

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